Forstina: Sustainable fashion brand, crafting high-quality bags with water-washable leather paper. A fusion of simplicity, and eco-consciousness.
Be stylish. Be eco-friendly. Be Forstina.
Forstina is a sustainable fashion brand that combines environmental consciousness with style. Its name is inspired by the German word for forest, reflecting the brand's commitment to using eco-friendly materials sourced from nature. Forstina bags are crafted from washable paper leather, which is created using a unique process of washing and treating paper to achieve a leather-like texture. This process minimizes waste and reduces the environmental impact of traditional leather production. Forstina is dedicated to creating high-quality, timeless designs that appeal to women who love fashion and care about the planet. With its minimalist aesthetic and eco-friendly ethos, Forstina is a brand that embodies both style and sustainability.
It was established in October 2022.
Forstina brand's core philosophy is the combination of environmental protection and fashion. They hope that consumers can make environmentally friendly and sustainable consumption choices without sacrificing aesthetics and quality.
Forstina's business model is mainly based on selling washable kraft paper bags and accessories to contribute to environmental protection and sustainable development.
The company's scope of business includes the design, production, and sales of Forstina brand products. Whether in material selection, design innovation, or production process improvement, Forstina pursues the highest standards of quality, showing respect for environmental protection and social responsibility in every detail.
The story of the Forstina brand began with a love for environmental protection and fashion. The founder of the brand found it difficult to find products that combined environmental protection and fashion elements in the market, so they decided to design and produce such products themselves.
After repeated attempts and research, the Forstina team chose a material called washable kraft paper, which has the texture and softness of kraft paper and washability, making it very suitable for designing and producing bag products. At the same time, this material is environmentally friendly and has a long lifespan, making it reusable.
Forstina is committed to providing consumers with high-quality washable kraft paper bags and accessories to meet the modern demand for fashion and environmental protection. The brand's design style is simple, fashionable, and practical, and every aspect from material selection, and product design to production process control emphasizes quality and environmental protection.
The name Forstina comes from the Italian word for "support and respect for women," which also symbolizes the brand's commitment and support for environmental protection. Forstina hopes to inspire people's awareness and actions towards environmental protection through its products and actions, making everyone a part of the environmental protection cause.
In the story of Forstina, the founder's passion, courage, and persistence have propelled the birth and development of the brand, allowing the seemingly contradictory elements of environmental protection and fashion to merge and play a role. The brand's products and philosophy are not just a consumer choice, but also a responsibility and commitment to the environment and society.
Forstina's main audience is modern women who love life, value environmental protection and sustainable development, and are willing to make efforts for it. These women usually have their personalities and pursuits and hope to express their values and life attitudes through consumption.
These women have a high awareness of quality and environmental protection and have high requirements for the materials, texture, details, and other aspects of the products. They like simple, practical, and stylish designs, pay attention to quality and details, and are willing to pay for high-quality products.
In addition to focusing on their own lives, these women also actively participate in social welfare and environmental activities, hoping to promote social progress and the development of environmental causes through their actions. Therefore, Forstina's products and philosophy can attract and satisfy the needs and values of these women, making them loyal fans and supporters of the brand.
This group has a strong demand and awareness of fashion and environmental protection and also has high requirements for product quality and craftsmanship. They hope to pursue fashion while protecting the environment and the earth and focus on sustainable development and use. This group usually values the quality and texture of life, pursuing simple, practical, and high-quality products. At the same time, they are also concerned about social responsibility and brand values and are willing to support brands that actively give back to society and the environmental cause. Based on these characteristics, the audience of the Forstina brand can be further refined as follows:
Age group: Young women aged 20-40, this group usually pays more attention to fashion and quality, and also focuses on environmental protection and sustainable development.
Hobbies and interests: This group usually likes activities such as travel, photography, and literature, and values the quality and texture of life.
Values: This group values the brand's values and social responsibility, and is willing to support brands that actively give back to society and the environmental cause.
Consumption habits: This group pays more attention to product quality and craftsmanship, pursues simple, practical, and high-quality products, and is also willing to pay a certain price for environmental protection and sustainable development.